Asics EMEA HQ

Our new HQ for Asics redefines the contemporary office as a space where innovation, collaboration, the brand experience and a healthy lifestyle come together. Outside, we used continuous overhangs to shield our building from the sun and define its sleek horizontal geometry. Facades and a roof made entirely from glass fill our building with natural light. We added a dramatic branded entrance as a finishing touch, highlighting the HQ’s function as a destination for employees, buyers and associates from across the region.

We placed Asics World, a playfully multi-layer, three-dimensional showcase of Asics products, at the heart of the building – in a soaring atrium that acts as the building’s social center. Broad, ‘sit-able’ staircases wrap around this core, encouraging interaction and movement – in fact, we tucked the elevators away to encourage people to take the stairs! As well as diverse working and meeting spaces, we added balconies, a gym and a restaurant, similarly inspiring both social interaction and healthy lifestyles.